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Step 3 of 14 · Set up your account

Authenticate your sending domain

About 15 min

Inbox providers only deliver mail from domains that prove they allowed it. Until your domain is authenticated, campaigns and automated emails from it will not send — test emails still work.

Campaigns and automations do not send until this step is done.

Start the wizard

  1. 1
    Click Settings (1), then Domains (2), then Add domain (3).
    Sending domains page with Add domain
    Sending domains page with Add domain
  2. 2
    In The domain you send from, type the domain of your email address — for [email protected] that is acme.com. Click Continue.
  3. 3
    Pick where your domain's DNS is managed (Cloudflare (1), GoDaddy, Namecheap, Shopify, Squarespace and others). If you are not sure, it is usually where you bought the domain. Click Continue (2).
    Choose your DNS host
    Choose your DNS host
  4. 4
    Start with the Domain ownership TXT record (1): copy its name and value into your DNS (see the Cloudflare example below — Open Cloudflare (2) takes you there). Then click I've added the records.
    DNS records to add
    DNS records to add
  5. 5
    When ownership is found, the remaining records (return-path and DKIM) get their values. Add them the same way and click Check again until you see that your domain is authenticated.

The records you add

The exact values are shown in the app — copy them from there. DNS changes can take a few minutes to an hour to appear.

RecordTypeRequired
Domain ownershipTXTYes
Return-path (carries SPF)CNAMEYes
DKIM key 1CNAMEYes
DKIM key 2CNAMEYes
SPF (optional)TXTNo
DMARC (recommended)TXTNo

Example: adding the records in Cloudflare

  1. 6
    Sign in to Cloudflare and click your domain.
  2. 7
    In the left menu click DNS, then Records, then Add record.
  3. 8
    Set Type to the type shown in the app (TXT or CNAME), paste the Name and the Content exactly as shown.
  4. 9
    For every CNAME record, switch Proxy status to DNS only (grey cloud). A proxied (orange) record cannot be verified.
  5. 10
    Click Save. Repeat for each record, then go back to the app and click Check again.

Cloudflare adds your domain to the name automatically — if the app shows em123.acme.com, typing em123 is enough.

You can close the wizard and come back: the domain stays under Settings › Email › Domains with a Check button.

Done when: The domain shows Verified on Settings › Email › Domains.